Revealed: The Secrets our Clients Used to Earn $3 Billion

Ben Tsiang of Sina.com on tech innovation in China, Institute of Design Strategy Conference, May 2006

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Ben Tsiang co-founded SINANET.com, the largest Chinese website in North America and the precursor of SINA.com. He has served as Vice President of Global Products, in charge of product integration and strategic planning with SINA’s localized web sites worldwide; General Manager of SINA Taiwan; GM of SINA East China; and GM of SINA Mobile. Mr. Tsiang was appointed to his current role of Executive Vice President of Product Development and GM of SINA Online in November 2003. He graduated from National Taiwan University and received a master’s degree from Stanford University.

The IIT Institute of Design Strategy Conference is an international executive forum addressing how businesses can use design to explore emerging opportunities, solve complex problems, and achieve lasting strategic advantage.

Global businesses increasingly appreciate how design and design thinking can provide them with high-level, strategic value and competitive advantage. In an intensely competitive market, with ever more diverse and demanding customers, executives are often left unsure of exactly what products, communications and services to create for what segments of the market. Design, with its ability to understand users, redefine problems and create systemic, human-centered solutions, can help companies better understand their customer’s daily lives, and lead directly to valuable (and valued) offerings that are effectively tailored to their market.


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