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Revealed: The Secrets our Clients Used to Earn $3 Billion

MERCEDES-BENZ – AUTO CHINA 2014 BEIJING – CONCEPT COUPÉ SUV

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A powerful vision of strength and agility.

For its premiere at the Auto China 2014 we combined live projection and dynamic driving footage that was shot in a huge, empty factory space. The live projection featured bold black and white geometric designs.

Our musical approach comprises of a fat syncopated beat, artificial synth sounds and a simple and reduced hook line played on the electric guitar.

Client: Marketing & Sales Mercedes-Benz Cars (MS/MAF)

Lead agency: Atelier Markgraph, Frankfurt

Concept for media content and presentation: Atelier Markgraph & Monomango

Editing: Lois Kainhuber, Farid Martin

CGI: Jan Weber, Nino Matthey

Music: Olivier Fröhlich

Footage ’Concept Coupé SUV’: Monomango & Schwäble & Wolf, Stuttgart

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