A powerful vision of strength and agility.
For its premiere at the Auto China 2014 we combined live projection and dynamic driving footage that was shot in a huge, empty factory space. The live projection featured bold black and white geometric designs.
Our musical approach comprises of a fat syncopated beat, artificial synth sounds and a simple and reduced hook line played on the electric guitar.
Client: Marketing & Sales Mercedes-Benz Cars (MS/MAF)
Lead agency: Atelier Markgraph, Frankfurt
Concept for media content and presentation: Atelier Markgraph & Monomango
Editing: Lois Kainhuber, Farid Martin
CGI: Jan Weber, Nino Matthey
Music: Olivier Fröhlich
Footage ’Concept Coupé SUV’: Monomango & Schwäble & Wolf, Stuttgart