The goal of this project was very simple, to drive more awareness of Root’s offerings. Car insurance is a highly competitive field when it comes to marketing. Companies like Geico spend billions of dollars to stay top of mind with their potential customers. Root, like most companies, didn’t have billions of dollars to spend. They do however have something Geico doesn’t have, an honest product that truly saves their customers money by removing the things that good drivers have to pay extra for — including marketing budgets, agents and bad drivers.
Case study at https://zwelly.com/root-stupid-simple/